Following CNH Industrial N.V.’s sale of the Överum plough business to a Munich based investment holding in April, the company now operates independently under the new name Overum Industries AB (“Overum Industries or Överum”), which will continue to manufacture and supply ploughs and spare parts for the Överum brand, as well as for the New Holland brand through a soft transition approach (as detailed below).
About ÖverumÖverum is a specialist manufacturer of efficient agricultural machinery for soil cultivation. Known for their innovative design and high durability, Överum ploughs provide ecological benefits to the soil and enhance the productivity of cultivated crops. The ploughs boast large working widths and outstanding manoeuvrability, significantly reducing operating costs for the farmer. With state-of-the-art technology, Överum equipment guarantees an extended service life and minimizes maintenance costs.
The ownership change was concluded in April 2024. Currently, Overum Industries is completing the carve-out from CNH Industrial N.V., while remaining fully operational for the upcoming 2024 season. As an independent stand-alone company, Overum Industries AB, will continue to be headquartered in Sweden and maintain all production operations at its historic facility. This commitment ensures the continued high quality of the brand, characterized by superior steel, efficient ploughing, innovative technical features and robust product performance.
Business Continuity and TransitionOverum Industries and CNH are committed to ensuring a soft transition and continuous support to all dealers. Dealers will be able to order New Holland ploughs, granting brand continuity during the transition period. After the transition period, Overum Industries will focus on manufacturing Överum and Agrolux branded ploughs. Spare parts for both New Holland and Overum brand will continue to be provided to dealers according to existing agreements with CNH and Overum Industries. Overum Industries is fully committed to support the entire dealer network with ploughs, spare parts and post-sale assistance in order to fulfil any potential need. Furthermore, Overum Industries plans to accelerate investments in R[&]D, continuously evolving its products to enhance efficiency, durability, and environmental sustainability.
Leadership and VisionStefano Scalarandis has been appointed as the new CEO of Overum Industries AB. With a decade of experience in leading consulting firms and as COO of a mid-sized manufacturing company, Stefano expressed his excitement about this new opportunity. His goal is to establish Overum Industries as a fully standalone and sustainable business, focusing on the technological development of ploughs and exploring further innovative products for the agricultural market, all while maintaining Överum's historic high quality through its Swedish operations.Allan Hansson has been appointed as Head of Sales [&] Marketing at Overum Industries AB. Allan has 25+ years of experience in the plough market and was previously the Product Manager for the Plough Division at CNH Industrial. He expressed his enthusiasm for his new role, seeing it as a return to his roots, having been responsible for sales at Agrolux, Overum Industries' second brand. Allan assured that no dealer, whether Överum or New Holland, will be left unsupported during and after the transition. His sales team is already working to establish productive relationships with all dealers and distributors.
New Website and Contact InformationOverum Industries will soon launch a new website providing comprehensive information about the company and its future developments. In the meantime, a preliminary version of the homepage is available under www.overum-industries.com , where contact information for sales representatives and their respective geographies can be found. Any business partner or customer interested in information about the new company, whether commercial or product-related, can contact the Overum Industries’ sales team for assistance.
